The Atlantic 10 wants to offer a word of thank you to Atlantic 10 Women’s and Men’s Basketball Championship title sponsor Betterment.

The Atlantic 10 welcomed Kim Rosenblum, Chief Marketing Officer and Perri Holt, Director of Creative Operations to the basketball championships and thank them for being a part of the annual A-10 Basketball Awards Ceremonies.

Betterment will continue to invest in Atlantic 10 championship sports, including men’s and women’s lacrosse and softball in the spring of 2026 and all women’s sports championships in 2026-27. Betterment is also supporting the remainder of the A-10’s 50^th Anniversary celebration.

Thank you for your investment in the making the championship experiences of our student-athletes first-class. The A-10 looks forward to the spring and 2026-27 championships!