NEW YORK / WASHINGTON, D.C. (October 1, 2026) — The Atlantic 10 Conference (A10) today announced a ticketing partnership with Playfly Sports, the sports industry’s leading revenue maximization company. The multiyear deal will begin in September 2026.

The partnership centers on sales for the A10 Men’s Basketball Tournaments at the Barclays Center in Brooklyn, NY, with a dedicated seller focused on the event. They will work to generate increased revenue for the event through sales of a full ticket menu, including all session packages, group tickets, premium, and individual tickets.

“Held in a modern, central, and desirable venue in New York City, we see countless opportunities to increase ticket sales for the A10 Men’s Basketball Tournament,” said Chad Cardinal, Senior Vice President and Head of Playfly Ticketing, Premium and Hospitality Properties at Playfly Sports. “Our new team member solely dedicated to this event will leverage Playfly’s resources and expertise and utilize proven methods to drive revenue generation efforts for the A10 Conference.”

“I am excited to have the Atlantic 10 partner with Playfly to enhance ticketing operations for our Men’s Basketball Tournament at Barclays Center,” said Dan Leibovitz, Atlantic 10 Commissioner. “We will be playing in a world-class facility that has recently undergone significant renovations, particularly in its hospitality areas. Our partnership with Playfly will be an important part of our efforts as we continue to prioritize the fan experience this March.”
 
CONTACTS:
Danaé Joumard
Director, Marketing and Communications
Playfly Sports
(E) danae.joumard@playfly.com

Mike Mahoney
Senior Associate Commissioner/Strategic Communications
Atlantic 10
(E) mmahoney@atlantic10.org

ABOUT ATLANTIC 10 CONFERENCE
The Atlantic 10 Conference was founded in 1975-76 and celebrated its 50th anniversary in 2025-26. The league consists of 14 diverse members across eight states and Washington, D.C. For five decades, the Atlantic 10 has been steadfast in its mission to provide an enhanced student-athlete experience through 23 nationally-competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence, and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Rhode Island, the University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University, and Virginia Commonwealth University (VCU). For more information, visit www.atlantic10.com.

ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.