WASHINGTON  – The Atlantic 10 Conference (A-10) today announced a new multi-year partnership with OrthoVirginia, designating the leading orthopedic practice as the Exclusive Official Orthopedic & Sports Medicine Partner of the Atlantic 10 Women’s Basketball Championship. Extending through June 2029, the agreement complements the Championship’s four-year return to Henrico, Virginia, and reflects both organizations’ deep roots and enduring presence within the Commonwealth.
 
Headquartered in Richmond, Virginia, OrthoVirginia is the state’s largest provider of orthopedic care, with over 160 orthopedic specialists across 36 locations. The practice’s extensive footprint and community presence align naturally with the A-10’s strong representation in the region. Within the Commonwealth, the conference is home to the University of Richmond, Virginia Commonwealth University (VCU), and George Mason University, along with The George Washington University in nearby Washington, D.C.
 
Together, OrthoVirginia and the A-10 will collaborate on initiatives that celebrate athletic achievement, promote community health, and expand awareness and access to orthopedic care, reinforcing a shared commitment to supporting student-athletes and strengthening the communities they serve.
 
"Partnering with OrthoVirginia is a win-win, aligning one of the best basketball-centric brands with the premium orthopedic care provide in Virginia,” stated Bernadette V. McGlade, Atlantic 10 Commissioner. “We value having a trusted, Virginia-based healthcare leader by our side. This partnership reinforces our commitment to providing the highest level of support for our student-athletes.”
 
As part of the partnership, OrthoVirginia will present ‘Hometown Heroes in Healthcare,’ a community appreciation initiative recognizing local orthopedic specialists who are making a difference in Virginia athletics.
 
In addition, OrthoVirginia will serve as the presenting partner of the A-10 International Women’s Day Brunch, an annual event held during championship week. The brunch will feature a panel of local female leaders, including OrthoVirginia healthcare professionals, sharing innovations in orthopedic medicine and the importance of access to care.
 
“We are proud to partner with the Atlantic 10 Conference and support the incredible student-athletes competing at the Women’s Basketball Championship,” said Michael Wind, Jr., MD; Orthopedic Surgeon at OrthoVirginia. “As a Virginia-based practice, we are passionate about investing in our communities and helping people understand their options for orthopedic care. The first step toward treatment is knowing what is available to you, and this partnership provides an opportunity to connect directly with attendees to provide orthopedic education.
 
JMI Sports – the Atlantic 10 Conference’s exclusive multimedia rights partner, operating locally as A-10 Conference Marketing – played a key role in developing the strategic framework for this partnership. Through a collaborative approach that aligned OrthoVirginia’s brand and community priorities with the conference’s championship strategy, the team helped establish a platform that enhances visibility, strengthens community connection, and amplifies the impact of the A-10’s presence across Virginia.
 
“This collaboration demonstrates the power of strategic alignment between the Atlantic 10’s Women’s Basketball Championship and a community-minded organization,” said Adam Donaldson, Senior Vice President, JMIS Properties at JMI Sports. “By connecting the A-10 with OrthoVirginia, we have built a partnership that amplifies healthcare awareness and reinforces both entities’ strong presence in Virginia.”
 

 
About OrthoVirginia
OrthoVirginia is the largest orthopedic practice in Virginia providing surgical and non-surgical care, physical therapy, occupational therapy, hand therapy, and sports performance. OrthoVirginia’s award-winning team of trained specialists combine research, technology, and a team-approach to deliver exceptional patient care.
 
With offices in Hampton Roads, Lynchburg, Southwest Virginia, Northern Virginia, and Richmond; OrthoVirginia has more than 160 orthopedic specialists and 36 locations including orthopedic urgent care offices, advanced diagnostic imaging, outpatient surgery centers, and physical therapy clinics. Learn more about OrthoVirginia at orthovirginia.com. 
 
OrthoVirginia | Stronger starts here.
 
About the Atlantic 10 Conference
The Atlantic 10 Conference was founded in 1975-76 and is celebrating its 50^th Anniversary in 2025-26. The league consists of 14 diverse members across eight states and Washington, D.C. For five decades, the Atlantic 10 has been steadfast in its mission to provide an enhanced student-athlete experience through 23 nationally-competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, Loyola University Chicago, the University of Rhode Island, the University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
 
About JMI Sports
 
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
 
JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, University of San Diego, and joint-venture properties at the University of Georgia (with Learfield) and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League, and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including the Breeders’ Cup, Rupp Arena at Central Bank Center, the Rose Bowl, and the Penn Relays.
 
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.