NEWPORT NEWS, VA. –The Atlantic 10 Conference announced today that it has entered into a 7-year marketing rights agreement with JMI Sports, effective July 1, 2021. JMI Sports and the Atlantic 10 will work together to increase brand exposure and sponsorship revenues for the conference.
“The Atlantic 10 Conference is excited to partner with JMI Sports,” stated Atlantic 10 Commissioner Bernadette V. McGlade. “We are very impressed with the JMI Sports team and the unique approach they will deliver to the league and corporate partners portfolio. Our staff and Athletic Directors believe their conference representation strategy will enhance the experience of our student-athletes and fans and increase exposure for our member institutions.”
The conference’s evaluation of various partnership opportunities was directed by Dan Gale and Brett Jones of the Leona Marketing Group.
The Atlantic 10 joins an impressive list of partners currently represented by JMI Sports including the Mountain West Conference, Ivy League, the Mid-American Conference, University of Kentucky, and Clemson University.
“We are honored to be selected by the Atlantic 10 Conference,” said Erik Judson, co-founder and CEO of JMI Sports. “The conference has exceptional, academically renowned universities, proud athletic successes, and leaders that represent all that is good about collegiate athletics. Alongside Bernadette and her team, we are confident we can work together to elevate the conference and its championships.”
About JMI Sports
JMI Sports is a leading media rights and venue development company providing management of collegiate multimedia rights, sponsorship sales agency representation, and highly regarded project management expertise to the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies that bring each client’s vision to fruition. JMI Sports manages an impressive list of signature collegiate multimedia rights partnerships including, the University of Kentucky, Clemson University, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Southern Conference, and the Patriot League. Additionally, JMI Sports serves as third- party sales representation for premier venues and events including the Breeders’ Cup, Rupp Arena at Central Bank Center and the Penn Relays. The company’s facility development team is currently collaborating with Legends on the new Aztec Stadium and Mission Valley development for San Diego State University in San Diego, CA. Celebrating its 15th anniversary in 2021, JMI Sports was founded by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.