NEWPORT NEWS, Va. – The Atlantic 10 Conference announced today an agreement with VisitMyrtleBeach.com, to be the presenting partner of the annual A-10 Men’s Basketball Championship, held this year at Pittsburgh’s PPG Paints Arena.  The partnership provides naming opportunities for the 2017 championship, now titled the 2017 A10 Basketball Championship Presented by VisitMyrtleBeach.com.

Championship action begins Wednesday, March 8 at the arena and culminates Sunday, March 12 at 12:30 p.m. (EST) with the championship final. Tickets can be purchased online at http://www.ticketmaster.com/Atlantic-10-Mens-Basketball-Championship-tickets.

“Myrtle Beach has been involved with the A-10 Championship for two years and we are delighted that they will have a larger presence for this year’s championship in Pittsburgh,” stated Atlantic 10 Commissioner Bernadette V. McGlade. “Our fans will also enjoy many of the activation opportunities that Visit Myrtle Beach will roll out throughout the championship week.”

A 50-ton sand sculpture and mobile visitor center will be located on the plaza Fan Zone with opportunities to win trips to Myrtle Beach. Fans will also able to win prizes in the Twitter Vending Machine located on the concourse level of PPG Paints Arena. The partnership was brokered by IMG, the Atlantic 10’s multi-media rights partner.

“We are thrilled to partner with the Atlantic 10 Conference and look forward to highlighting the many great amenities Myrtle Beach has to offer to A-10 fans and their families,” said Brad Dean, President and CEO of VisitMyrtleBeach.com and the Myrtle Beach Area Chamber of Commerce. 

Home to world-class golf, 60 miles of sandy beaches, exciting entertainment, family attractions and Southern hospitality, the Myrtle Beach area presents the perfect vacation experience welcoming over 17.2 million visitors annually, many of whom reside in the A-10 footprint.